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SI-BONE

About

SI joint awareness and diagnosis.

concept

It’s time to get your life back.

strategy

Messaging and materials on the new website will motivate patients ask doctors if the SI ioint could be the cause of their lower back pain.

execution

The two targeted audiences for the site are patients and doctors. The communication strategy included crafting messaging for patients that was emotional and educational, while messaging for doctors was rational and educational.


Website