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Meritus

About

Refocusing on audience groups and increasing donations.

concept

I am Meritus.

strategy

The common denominator

Meritus helps low-income youth complete their college degrees. Using student stories and images, we crafted a relatable experience that appeals to all their audience groups.

execution

The new website stays on message while simultaneously appealing to three distinct groups: scholars, donors and volunteers.


Website

"I Am Meritus" Campaign