menu

About

Clarifying a new value proposition across multiple audience segments.

concept

The data grid

strategy

Simplify

Krux's Data Management Platform (DMP) and associated capabilities are expansive and technical. The over-arching goal is to clarify the Krux value proposition in a way that is relatable to their three demographics: publishers, marketers and agencies.

execution

Blue Coast helped define the advantages of Krux product offerings through the use of infographics, icons and simplified messaging. We continue to extend the brand with landing pages, explainer videos and additional web applications.


Website

Website & Landing Pages

Application

Krux DMP Web App

Website

Krux Apps Website & Landing Pages

Application

Interactive, functional calculator for engaging potential clients into seeing real-time ROI.

Collateral

Trade Show Lanyard & Booklet

People Data Activation Booklet

Corporate PowerPoint Decks

Motion

Branding