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About

Improving the positioning of a market leader.

concept

Your end to end video advertising solution.

strategy

Clarify and integrate the product offering

Create a new identity and website that presents Innovid's product line and brand as an integrated solution. Speak to multiple audiences by creating compelling marketing messages for advertisers and publishers.

execution

Blue Coast helped to differentiate the four product offerings through the use of color coding and the product line color treatments tie into the new word mark. The new site has clear calls to action and subsequent use cases for each audience.


Branding

Website

Collateral