Decision Lens
The benefit of foresight
Brand identity, web site design, and web application design
Identity
Blue Coast Web refreshed the Decision Lens brand by removing the outdated elements of their mark, updating the typeface, and integrating their new tag line
Web Site Design
The Decision Lens web site reflects the varied user entry points: whether the user is interested in solutions by industry or by specializations, the site cross-populates access to the needed content.
Web Application Design
Decision Lens' application is built using Flex - Blue Coast Web has been working with Decision Lens and their team to build out the complex user interactions and workflows - as well as the overall design aesthetic of the application.
BCW Roles
- Identity
- Site Design
- Application Design
- Development
- Content Management
- Information Architecture
- Corporate Presentations
The Client
Decision Lens creates easy-to-use but complex software to help organizations with enterprise planning, financial, IT and performance-related decisions. Their software is used by clients ranging from the Department of Defense & NASA to eBay & the Green Bay Packers. Decision Lens integrates a set of powerful decision making processes into a straightforward, effective, decision software tool. Designed to help you focus on making the best decisions possible, both software versions provide intuitive navigation and a wizard-driven process.
The Project
Blue Coast Web was brought on board to design the entire online & collateral presence of Decision Lens. Starting with the corporate identity, we then designed and engineered their website, which serves as a primary form of contact for clients. BCW has also designed the UI of the web-based Decision Lens application, which is the primary product of the organization.