Simplifying the value proposition & clarifying the product offerings.
Insight into the future of your business.
Keep it simple
Decision Lens software and process are expansive and highly technical. Clarifying Decision Lens's four product offerings through targeted use cases and simplified messaging was critical.
Application of this strategy consisted of focus on the following:
- Simplified product demos show the basic concepts behind Decision Lens tools.
- An interface panel encourages user identification with their vertical market and association with a particular product.
- Grids of use cases highlight Decision Lens successes with large organizations.