Rapt, Inc.
Industry
Software, Ecommerce, Consulting
The Company
Rapt is a highly rated company in an emerging and quickly growing industry: price optimization services and software.
The Need
As pointed out by their own industry analysts, Rapt's brand awareness was sorely lacking in comparison to the quality of their solutions and products. After years of focusing their efforts internally on their product, they were ready to hit the market with a splash.
The Solution
Blue Coast Web began with a brand audit and analysis, then interviewed the company executives during a branding workshop - including generating ideas for the personality of Rapt, and an assessment of competitor's sites as well as inspriational ones. With this information distilled down into a Branding and Creative Brief, the project was read to commence.
Starting with visual explorations of the new Rapt web site, we iterated on a selected design, then extended that design to the major templated pages of the site. Once the elements of the design were defined and complete, and development underway, concurrent work began on updating collateral and clilent-facing presentations, so the new face of Rapt would be consistently launched to the marketplace.
Work Included
- Web site design and development
- Landing Pages
- Rapt Reports
- Data Sheets
- Folders
- Powerpoint presentation template
- Software icons
Public Web Presence
Online Advertising Campaigns
