NYPRO
Industry
Manufacturing
Leading the creative development of this one billion dollar company's web presence, BCS was able to transform an un-searchable, difficult to navigate flash site, into an extensive content-rich interface that allowed customers to find out exactly what plastics manufacturing is all about, and why Nypro is the industry leader in quality.
Our project with Nypro began with a Branding workshop with key C-level executives from the company, garnering information about Nypro's existing brand, the personality characteristics of the company, the aspirational qualities, and who their target audience was. After BCS created and had approval of the new Brand and Creative Brief, this brand was expressed with mockups and designs of their new web site - which successfully launched with positive reviews across the organization. Work included the production of the internet site, as well as maintenance tools for the client to manage sections of the site with an easy to use web-based tool.
PUBLIC WEB PRESENCE
